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Freelancers – 5 top tips for Freelancers


You’re a busy freelancer, answering emails, meeting clients, and maybe even doing some work. There’s plenty to keep you busy. Are you focusing on the right things? Do you have the right projects in the pipeline? Here are 5 top tips to make sure your business keeps growing, and money keeps coming in.

1. Know your clients inside out.

Do you know who your ideal client is? Your goal is to know them so well you’d feel comfortable making decisions for them. Create a clear customer profile. Cover demographics and psychographics. Create a picture of them in your mind, and draw it if you can. You want to know them when you see them.

2. Know everywhere they hang out.

Now that you know who they are and what they look like, where will you find them? Different groups will spend

time in different places. If your clients all are on LinkedIn, why are you on Facebook? Create a list of places where your clients hangout – online and offline – and start spending time there.

3. Be clear about what you offer them.

When you meet your potential clients, what are you going to say to them? Practice your pitch so that you know exactly who you are, and how you help them. This can be difficult for the multi-skilled freelancer. If you are not sure where to start, be sure to ask potential clients to introduce themselves first, so that you can tailor your answer to their needs and interests

4. Hire a great accountant.

Does your accountant know your business, and want it succeed? A great freelancer accountant, like Nimble Jack Accounting, will understand the ups and downs of freelancer life, and the specific requirements of your business. They will be able to offer you not just financial management, but also financial education and professional introductions.

5. Find an inspiring mentor

Who do you look up to? Who would you like to learn from? Use your network to identify your professional role models. Approach them honestly and humbly and ask for advice. It’s a two way street, so think about how you can help and add value to their projects too.

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About Richard Brownsdon

Richard is a freelance community builder. He builds your tribe with events, content creation, marketing and social media. He loves travel, adventure and social enterprise, and he writes about them on his website - Inspiring Adventures

Richard on Google+ and on Linkedin

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